Our Campaigns - Social Media Video

Story+ product shoot at Jollibee Leeds using a motorised slider_0.75x.jpg

Our Campaigns

Whether it's a TikTok takeover,

a flagship series of Social Shorts,

or a Facebook Ads video...

...we'll make sure your campaign isn't just "suitable" for social media - but made for it.

Since the pandemic in 2020 local authorities, tourist boards and Business Improvement Districts (BIDs) have been keen to work with Story+ to communicate a simple message on social:

The Story+ Formula

It's all thanks to...

Social-first

Videography

Audience-grabbing

Distribution

you...

Sparkling Bradford Summer Facebook video series for

Visit Bradford

Smartphone with hand lanscape wider Story Plus longer.png

Local

Authority

Campaigns

in Yorkshire and across the UK!

"we're open for business!"

Organisations like this are typically interested in targeting local families - and often those who don't access information through more traditional channels like newspapers and TV. We're proud to have helped councils the length and breadth of England cut through with our Social Shorts - covering everything from sport to shopping local, and dinosaurs too!

See for yourself...

February Half Term in Bradford & District

Visit Bradford
(Bradford Council)

The team at Visit Bradford have worked with Story+ on a number of Social Shorts to complement their "Sparkling Bradford" campaign - a drive to get more families out and about enjoying the entire Bradford district.

Our brief here was to showcase some of the best activities local people could try over the February 2022 half-term in Bradford.

The result was a Social Short made for Facebook, with an amended shorter version also created for Twitter.

Augmented Reality Dinosaurs in Milton Keynes!

Local Public Health
Milton Keynes Council

Story+ has teamed up with immersive experiences provider 'Love Exploring' on a number of occasions - helping them (and their partner councils) promote games in local towns and cities across the UK.

Authorities like Milton Keynes were keen to make the most of the investment they'd made in the Love Exploring app - designed to get more people active in local parks and green spaces.

The Social Short we created to promote the dinosaurs game was Milton Keynes Council's best performing Facebook video in more than 18 months!

Get Set Leeds Local Campaign

Active Leeds
(Leeds City Council)

The Get Set Leeds Local initiative from Active Leeds is designed to give local people the confidence and tools to setup their own community sports groups, and encourage healthy and active lifestyles.

Communicating that message to local people - especially those living in underprivileged areas - was something the Active Leeds team wanted to get right.

They turned to Story+ to produce a series of Social Shorts, each focusing on the success of one of those community sports clubs.

Videos just like this one ended up on Facebook, with "Super Short" reversions edited specifically for Instagram Reels.

Sparkling Bradford at Christmas Campaign

Visit Bradford
(Bradford Council)

A great example of 'longer-form' storytelling in the world of social media!

This is another video from the Sparkling Bradford Winter campaign with Visit Bradford - this one focusing on things to do in the Bradford district in the run up to Christmas.

This video netted more than 19,000 views on Facebook alone!

Love Exploring the Yorkshire Coast

Discover Yorkshire Coast
(Scarborough Council)

Another Love Exploring activation - this one bringing the dinosaurs of the Yorkshire coast's past back to life in augmented reality!

This video was posted on Discover Yorkshire Coast's socials, coinciding with the Yorkshire Fossil Festival 2022.

Much like its sister video in Milton Keynes, the video performed really well with more than 8,000 unique individuals watching it within the first few days!

The Bradford Super Soapbox Challenge

Bradford BID (Business Improvement District)

What a day to be a business in Bradford! The Bradford BID exists to promote the interests of city centre businesses - working on everything from cleanliness to big ticket events aimed at increasing footfall.

The Super Soapbox Challenge was most certainly the latter, bringing thousands into Bradford for a day of fun.

Story+ covered the event in style on Bradford BID's social platforms - not only producing this Social Short video, but also going LIVE throughout the day to give fans who couldn't be there a real insight into the fun.

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We've now worked with international fried chicken sensation Jollibee at a number of their UK store launches - from Edinburgh to Reading! The Jollibee Europe marketing team want to amplify the buzz around their openings to a local audience through social-first creative, with Story+ commissioned for all video production - shot and edited on the day.

Planning a

launch in Leeds?

Ask us about partnering directly with our social-first news brand Leeds+ to put your story in front of a highly engaged local audience.

Jollibee Edinburgh Launch

742k views on Facebook

bars, restaurants and very jolly bees!

Retail & Hospitality

1.1 million TikTok

views on Leeds+

Roxy Lanes Leeds launch

When is your window

of relevance?

You might be talk of the town one day - but old news the next. Capitalising on your venue launch, new menu or massive event is best done when it's of most relevance to your audience - ideally right across social on the exact same day.

Make yours the story of the day, with a Story+ social video - shot, edited, written and posted in hours, not weeks!

About Our Videos

More Social Video

Michelin Recommended Dastaan Leeds Opens

Dastaan Restaurants

Dastaan has brought fine dining Indian cuisine to Leeds, and on launch night called on Story+ to capture the occasion.

The food was front and centre in this 'slicker-style' Social Short video, crafted in a way to match the elegance of the venue and turn heads across their social channels.

From the champagne reception on arrival, to the Michelin-recommended dishes served up throughout the evening, the video captures the experience of every VIP guest lucky enough to taste Dastaan in Leeds before anyone else!

Jollibee Glasgow Restaurant Launch Event

Jollibee Europe

We paid another visit to the jolliest of bees in March - and almost 400,000 people watched!

This Social Short was another on-the-day turnaround for the Jollibee team, reflecting their exciting launch in style across social.

Alongside this Social Short, we also produced a number of Super Shorts for Jollibee to use on TikTok to reflect the day. They're just seconds long, and fully trends-aware...

Roxy Ballroom Nottingham Thurland Street

Roxy Leisure

Leeds-born Roxy Lanes and Roxy Ballroom are fast becoming the ultimate high street gaming destination, opening venues across the United Kingdom. Think Hollywood Bowl but in a nightclub with top drinks, music and a whole host of other gaming classics thrown in too!

The marketing team were keen to capture one of their bars for the first time in vertical; video shot and crafted for social media.

Four actors were hired to feature in the video, with a Social Short edit accompanying a timeless bank of content for the team to use as shorter uploads in future weeks and months to promote the brand.

Christmas begins in Bradford!

Bradford BID (Business Improvement District)

How to celebrate Christmas finally arriving in Bradford? With a lights switch-on come fireworks display, of course!

And for those that can't make it in person? A Story+ Social Short was the answer for Bradford BID - and it reached 30,000 people on Facebook!

Peach Mango Pie Product Launch

Jollibee Europe

In a change from the usual social media support around venue openings, Jollibee asked us to create an epic Social Short reflecting the product launch day for the brand's famous Peach Mango Pie.

The product is a hit with Jollibee fans in Southeast Asia (where the brand originates) - and was in high-demand in the UK come the launch day in Leicester Square! Look at those queues!

The video netted 36,000 views on Facebook, and again was complemented with content for Instagram and TikTok, too!

ParkPlay in Leeds!

Get Set Leeds Local
(Active Leeds / LCC)

The final video in the 'Get Set Leeds Local' six-part series with Leeds City Council.

This Facebook video shows off the fun being had every Saturday morning in three parks across Leeds - thanks to the ParkPlay initiative.

Much like the rest of the series, the brief here was to inspire local people and families to get involved in keeping fit and healthy - either by coming along to events like this one, or by setting up their own!

National Sporting Heritage Day

Sporting Heritage

Sporting Heritage is a national charity celebrating the history of sport at all levels. Every year in September, the country comes together to mark National Sporting Heritage Day (#NSHD), which sees schools, sports clubs and organisations host their own sporting events in tandem - each with a nod to the impact of sport throughout history and how it's brought their communities together.

To kickstart the countdown to this year's #NSHD, the Story+ team was enlisted to produce a Social Short launch video, visiting two sports clubs with diversity and inclusion at their heart - the theme for 2022.

Our Approach to Social Video

Ready to build your campaign?

Pop in and see us on Greek Street in central Leeds, or drop us a line!